When I have a question about Twitter, I ask Aleah Marsden. As it turns out, I’m not alone with my questions about the why, how, and what-the-heck of Twitter, so I asked Aleah to please write us newbies a post. Enjoy, and tweet it to a friend!
I get comments from people occasionally wondering why Twitter is my hands-down absolute favorite social media platform.
I tell them it’s because there are people there.
Real people with real lives who, if they are using it well, are also looking to interact. I don’t think any other social media platform offers that as simply and effectively as Twitter. Facebook comes with a lot baggage; some people would be better off limited to 140 magical characters. Instagram is visually stunning, though I find its lack of links and difficulty sharing stunt its ability for deeper connection. Pinterest—my least favorite platform—is just flat-out void of people. It feels like I’m walking into a museum alone and I’m looking for someone to discuss the art with and all I can find is more art.
Now, to be sure, being a writer and lover of words, I am biased. Still, wasn’t the original point of social media to connect with, well, people? My biggest writing opportunities have ALL been somehow related to Twitter. I have made friends and connections with people that, frankly, I shouldn’t even know.
As a means of publicly declaring my Twitter devotion (and having a convenient link to send to the person who weekly contacts me about my “Twitter strategy”), I’ve made a list of my Ten Twitter Tips for you to get the most out of this platform:
1. Don’t act like a celebrity. Stop and consider your motives. For many of us a reality of our Twitter use is to increase our social media presence for our platform. I do not have a problem with this, up to a point. However, a trap I fell in when I first began tweeting was being overly concerned with my follower ratio. I wanted to make sure I always had more followers than people I was following because I wanted to look popular. I was the queen of my tiny Twitter-kingdom, and you know what? It ended up stunting my overall growth. This is Twitter people, not prom.
2. Follow-back real people. My general rule: if they have less than five thousand followers and seem to be interested in interaction, or I perceive them as being in my target audience for my writing, then I follow back. There are always exceptions, but I’ve found this to be effective. This does take about half a minute of actual research; clicking on someone’s profile to see what they’re about. But if you’re here for connecting with people and not just looking like a celebrity, then it’s more than worth your time. Often, not always, I’ll use the first profile look to engage someone: I notice you have a lot of kids and like coffee: me too! Or, reading anything awesome right now? Following back is probably the number one way to show you value people above your platform. It says I see you and I care about what you have to say.
3. Invest in slow, sustainable growth. Yes, many of us are here to cultivate a platform. Personally, I do this by daily following a handful of people that I think would benefit from my message, instead of following a thousand people per week who are also just looking to gain followers. I do this by following people who follow people with similar interests. For example, I know that a lot of women who follow the Redbud Writers Guild account (@redbudwriters) are looking to connect with Christian women who are influencing culture. I fit that category, too. I know that women who follow Christianity Today’smeneutics blog (@CT_women) enjoy news and cultural analysis from a feminine evangelical perspective; I want to know what these women have to say. People who follow IF:Gathering (@IFgathering) or Propel (@PropelWomen) are looking to empower women in leadership; I’m interested in that, too. There’s nothing wrong with seeking to follow people, just be genuine in how you go about it. Your numbers will increase more slowly, but you’ll have built an affinity group that actually cares about your message.
4. Be genuine. You should be the same person offline that you are online, and that goes for any social media platform. This does not mean you need to tweet your deepest, most private thoughts. I think of Twitter as a virtual work cocktail party. Would you walk into the room and loudly begin reading your diary? Now, I think there is a place for transparency in any relationship, but I also think in our culture of praising the “brave” and “vulnerable” that we need to consider whether we are sharing to encourage others or to get attention. Figure out where you draw the line between being genuine and over-sharing.
5. Be quick to listen, slow to tweet. One of the coolest things about Twitter is that you can listen in on conversations people are having. I love watching people I admire interacting and engaging difficult topics. It’s not every day (or ever) that I can sit in on a conversation about current events with such a broad scope of voices represented. Twitter can be an excellent tool for better understanding where people are coming from on all sorts of issues. Here’s the thing: YOU DON’T HAVE TO INSERT YOUR OPINION. I mean, if you have something constructive worth mentioning, by all means jump in! Unfortunately, what I usually see happening is a lot of people who feel they need to declare what side they are on as if we’re choosing teams. Tweet-debate is not a team sport.
6. Don’t feed the trolls. There are always those people who struggle with number four. These people are not only looking to join a team, but they’re trying to become team captain. Your best strategy is to ignore them. If they’re particularly bothersome utilize the mute or, as a final resort, block feature. Be aware, though, that just because someone doesn’t agree with your opinion, this does not make them a troll. Twitter is a great place to gain a diverse understanding of issues, so follow people who don’t see the world as you do, but be humble enough to listen without provocation.
7. Love your Twitter neighbor as yourself. I have had numerous people ask me what the secret is to get people to interact with you. Well, if you want people to tweet you, why don’t you start by tweeting them? I set a goal of interacting with five people every time I log on. Do you want people to retweet your posts? Well, go ahead and do some reading and comment and retweet other people’s work. You want someone to tweet about your book? You get the picture.
8. Don’t be a link or retweet spammer. While I appreciate when people share their own or other people’s work, this should not make up the bulk of your tweets. I follow you because I genuinely want to know what you have to say. Please don’t add to my already congested feed by auto-tweeting a link to your most recent post hourly for a week. Certainly do not be one of those people who have a Twitter account for that sole purpose. If you want to promote your work without interaction a better platform choice would be Pinterest.
9. For the love of hashtags. A lot of people hate on hashtags or the newly coined hashtag-activism. Hashtagtivism. Like all of Twitter, I think this has potential for good or evil Personally, I’m a fan of the witty hashtag at the end of a tweet. #thestruggleisreal #hatersgonnahate #procrastinatorsgonnaprocrastinate Some people find them annoying, especially long ones, so use them sparingly. #itshouldnotakeyoufiveminutestodecipherasinglehastagthatisridiculousyouonlyhaveonehundredandfortycharacters. In theory, the purpose of hastags are to gather like content into one place. An especially practical way I’ve seen this used if for book launches. A unique hashtag of your title can help create buzz. (Be sure to check your hashtag before using, though. You wouldn’t want to be linking your work to something sketchy). Also, there is something to be said for hashtagtivism getting a powerful message out, ex: #blacklivesmatter. This is also another way to find people of similar (or respectfully dissimilar) opinions. There are even some excellent communities that gather around hashtags, check out: #amwriting #wholemama #fmfparty.
10. NEVER EVER AUTO-DIRECT MESSAGE This is one of my biggest pet peeves. You follow someone and whatever app they use to manage their account automatically sends a generic direct message. This is a surefire way for me to immediately unfollow or mute you. I don’t know what social media guru teaches people this is the way to go, but if you want people to engage with you, act like a person and personally tweet them. To me this is akin to being handed a gospel-tract from a stranger. Sure, it can sometimes be effective, but I’m much more likely to take an interest in your message or ministry if I have a relationship with you.
How do I love you? Let me count the ways.
I love you on your very best,
And very worst of days.
This is a somewhat adapted version of one of my sons’ favorite board books How Do I Love You? By P.K. Hallinan. The premise is that a parent steadfastly loves his or her unruly son, no matter what he does; be it coloring on the walls or playing contentedly.
And that pretty much sums up my Twitter experience, as well. For everything wonderful and exciting about this platform, it certainly has its petulant toddlerish side as well, but, oh how I love it!
Yes, for every genuine connection there is an exponential number of trolls and bots, but I believe if you have a heart for connecting with people, then it’s well worth the investment.
Aleah Marsden is a writer, editor, and Social Media and Communications Manager for Redbud Writers Guild. She blogs at DepthoftheRiches.com about life, faith, and Bible study. Connect with her on Twitter: @marsdenmom